Tim Brown: The powerful link between creativity and play

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Comment by Nathalie Dudognon on December 5, 2008 at 12:44pm

I definitely like the play part for sure. In very old tradition, they had this play element as central point too. For instance, Chinese don't talk about 'practising' tai chi but 'playing' tai chi. You need to play to free up your mind and let your body do the rest. Sure the same is for creativity. More you play, less restriction and inhibition you have thus you make space for creativity.

I also like the idea of more looking at what I can do with something than asking first what it is or what it is for. Even if I tend to be too adult on this too :-) This is really what Web 2.0 and nowadays eMarketing is all about, isn't? Take one or several somethings that exist and be creative with it and what you do with it; play with it and make up a complete different purposes for it!! And give the opportunity to others to take this even further.

I love the 'finger blaster' thingy too...we should invent something like that for ZN too....let's brainstorm and play next team meeting to come up with one!