Shehara de silva's Page
Profile Information
- Something about yourself
- I have a passion for knowledge. I am currently constructing a new model for setting up a Thought Foundation' that will look at sustainability issues within a context of a social credit mechanism that will work in a system akin to carbon credits .. When I talk of 'credits' it is a exchange for tax benefits and as a medium of exchange /factorising as opposed to direct monetary finance ..
A set of commitments( inter-governmental) that recognises, societal and economic impact of productive optimisation of labour and the ecosystem it sustains, and the environmental and ethical impact of the type of production outputs.
This is a kind of paradigm shift from thinking of Profit as the ultimate goal in business and economic activity.
- My favorite HyperThinker website/blog:
- http://www.hyperthinker.eu
- Background/job and other information about yourself
- Currently MD Interbrand Malaysia.
Also Group Director of Strategy Foetus Int, Malaysias largest integrated communication group..
Communications and branding expert with over 20 years experience in marketing, strategic planning and competitiveness consultancy. Several years experience in Malaysia, Sri Lanka and East Asian markets with a proven record in high impact re-imaging and communications strategies. Unique experience at senior level in private, multinational, government and I/NGO environments. Strong change management and CSR experience.
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