All about content

[Philip Weiss]

What people often miss in defining complex and sophisticated (web 2.0?) strategies is that the core of a good web campaign still depends on clear and coherent content delivered to the right audience at the right time. For those who want to get the basics right, check out this site by Gerry McGovern on Content Critical: http://www.gerrymcgovern.com/kwc-ch1.htm